Missing your beloved Japanese and Korean skincare brands in Germany since you moved here? Isn’t it great that you landed on the page of a certified Asian skincare geek? 😉 Read this post to find out where you can buy Korean beauty products in Germany.
Are you a life long K-beauty devotee who just moved to Germany? It’s nice to meet you, my fellow Korean skincare geek!
As a huge fan of snail slime, bee venom and all the good things that make your skin go chok chok, I used to have a hard time finding my favourite Korean beauty and skin care products in Germany. However, the good news is that Japanese and Korean skincare trend is quickly catching up in Germany.
In this post, I’m doing a round-up of some of my favourite (and trusted) shops and online stores which deliver authentic K-beauty brands right at your doorsteps in Germany.
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Continue reading if you are a complete K-beauty noob that accidentally ended on this page. 😉
What is Korean Beauty & What’s All That Fuss About?
Asian Beauty or AB skincare is often used interchangeably but generally is referred to Korean beauty aka K-beauty and Japanese beauty (J-beauty). An AB skincare method uses a multiple-step routine that incorporates products that each serve an individual purpose.
The philosophy of Korean skincare is implementing a skincare routine that is gentle and nourishing so that your skin can fight for itself, rather than fighting your skin with aggressive ingredients and products.
Years ago I was completely uneducated about things like PH levels, or moisture barrier. I used one harsh product after another which completely wrecked my skin’s barrier. Those ‘skincare’ products actually caused the very problems they were advertising to fix.
God, I still cringe hard thinking of how I voluntarily nuked my skin with acidy toners and face washes for years!
After reading some pretty enlightening guides I committed to AB skincare routine. Now that my skin completely healed up it looks SO much better than it did in my 20s.
These days I am such an AB skincare geek now that I write in-depth guides on my Asian beauty blog.
How Does a Korean Beauty Routine Work?
Any AB veteran will tell you that there is no “one size fits all” routine in Korean skincare. Your mileage may vary because everybody’s skin is unique. Generally speaking, there is a multi-step procedure where each step consists of a product that is aimed at targeting your specific skincare needs.
The easiest way to start your first Korean beauty routine is to focus on four key products:
- First Cleanser
- Hydrating Toner
Make sure to introduce each step one at a time for at least a week. This way if you get a bad reaction you’ll know which product caused it.
So curious to try Asian or Korean skincare routine? Well, then continue here to find the Korean beauty brands in Germany.
Where to Buy Korean Beauty Products in Germany
Amazon.de has various sellers offering J-beauty and Korean skincare products. You have to know exactly what you need to buy though because there is no specific category for Korean or Asian skincare products on Amazon.de. Besides this, you also have to comb through a swarm of promoted products to get to the real deal.
I regularly buy Sulwhasoo, Etude House products on Amazon.de and never had any issues. Some of my holy grail J-beauty brands like Hada Labo, Biore, Kose are also widely available on Amazon and I have been happy with my purchases so far.
PROTIP: Always buy products from the same sellers or those with several 100s of positive reviews. Place your order at least 3-4 weeks in advance. Some products are shipped all the way from Japan or Korea and it can take a long time to get to Germany.
An alternative is to order products that are delivered with Amazon Prime in which case you can get them within two working days.
YesStyle is a long-established distributor of Asian beauty brands across the globe. They ship to Germany as well. I discovered them only recently and was thrilled to see that they carry some of my holy grail J-beauty as well.
Some of the Japanese skincare products on YesStyle: Kao (Biore, Curel), DHC, Kose, SK-II, Shiseido, Rohto (Hada Labo!!!)
Some of the Korean beauty brands on YesStyle: Beauty of Joseon, Etude House, HERA, Innisfree, Mamonde, Real Barrier, Skinfood, TheFaceShop
PROTIP: YesStyle offers free delivery for a minimum order value of 50€.
Jan 2021 OFFERS: YesStyle is offering a clearance sale with up to 80% off on some products.
Douglas is one of the best-known drugstores in Germany. It’s actually more than just a ‘drugstore’ since it carries some of the most premium cosmetics and beauty brands in the world. Recently they started distributing some popular Japanese and Korean skincare brands as well.
Douglas has presence is nearly every big or medium German city, so no matter where you are you will be able to find their stores. However, depending on your city, they may or may not carry your favourite products.
Some of the K-beauty brands on Douglas: Benton, CosRX, Dr Jart, Dear Klairs, Holika Holika, Huxley, I’m From, It’s Skin, Missha, Mizon, Neogen, Pyunkang-Yul, PURITO, Rodial, Tonymoly, WHAMISA
Here are some J-beauty brands on Douglas: Annayake, SENSAI, Shiseido
Unfortunately, Douglas doesn’t have a large collection of Japanese brands. If you are a big J-beauty geek, then you will have better luck on Amazon or YesStyle.
PROTIP: Every order over 24,95 € qualifies for FREE delivery plus you also get 2 product samples.
Jan 2021 OFFERS: Douglas is offering up to 50% discount on several k-beauty products.
Click here to get Korean skincare products delivered for free at your doorstep!
Flaconi is relatively new but a major cosmetics and skincare stores in Germany. They also have physical shops in three cities in Germany, including Berlin.
They carry several Korean skincare products for the German market. You can also buy Korean skincare products online on their online store. Thankfully, Flaconi also has some Korean beauty brands that Douglas.de does not carry.
Some major Korean beauty brands that you can buy on Flaconi.de: Urang, Erborian, Tonymoly, Shangpree, Chobs, PureHeals
PROTIP: You can get Korean beauty products delivered for FREE if you order over €19! They also offer a Try-me-First-Offer for some skincare products and fragrances where you get samples first, and then products delivered later.
Jan 2021 OFFERS: Up to 30% discount on some products with code SCHNEE.
Click here to order your favourite K-beauty products from Flaconi’s online store.
Sephora, just like Douglas has both brick and mortar stores and an online store. They have several stores in some major German cities like Nürnberg, Frankfurt, Cologne, etc. Check this page to see if they have a store where you live.
If you are unable to find Asian skincare products in Sephora brick & mortar store, then you can 100% order them from their online shop. They also have Korean brands like Belif, Laneige and Caolion that I couldn’t find anywhere else! They also have a bigger collection of Tonymoly products.
PROTIP: You get free delivery and 3 product samples with every order over €25.
Jan 2021 OFFERS: Sephora is currently offering up to 70% sale on several brands for the Winter sale offer.
Click here to order K beauty products from Sephora
If you live in Bavaria, then you are in luck. Missha has two stores in Munich and one in Ingolstadt. You can also make an online appointment for a one to one consultation at one of their stores through their website.
The brand website is also the official Missha online shop for the entire DACH region. They carry the entire range of Missha skincare, makeup and accessories in their online shop.
Dear Klairs is known as a minimalist Korean skincare brand. Their formulations contain only the most necessary ingredients. Plus they are vegan and cruelty-free. They have a German online store as well!
Is Tonymoly your holy grail? I have good news for you. They have an EU shop!! You can find their entire collection on this online store.
It’s skin also has an online German store. If you are a fan, you can shop for all It’s Skin products. Plus they also send free samples with each order!
Other Stores Where You Can Buy Korean Beauty Products in Germany
Here is a list of stores that also ship Asian and Korean beauty products in Germany. I have not tried these online shops yet but thought it would be nice to have more options.
DM: DM is a very popular German drugstore and carries a small collection of Korean skincare products. You can buy them online or from a DM store in your city.
MiiN Cosmetics: MiiN is a Spanish store offering Korean beauty products with franchise stores in Germany. They also have an online store which ships to Germany.
Missy and Missy: A small online store based in Germany and carries various Korean beauty brands like Benton, Blithe, Cosrx D’Alba, Holika Holika, Instree etc.
K-Beauty House: Another online store offering some heavy hitters from Korean skincare like Missha, Benton, Banilla, Skinfood and more.
So this was my non-exhaustive list of stores where you can buy Korean skincare products in Germany.
Just remember no matter what you end up buying, choose a gentle yet effective routine that works for you, is within your budget and makes you (and your skin!) happy.
For more in-depth Asian skincare and ingredient guides check out my Asian beauty blog.
So this was my wrap up of where you can Buy Korean Beauty Products in Germany. Do you know any other stores – online or physical where you can buy Japanese and Korean skincare products in Germany? Let us know in comments below.